WIT hosted a temporary training and retail pop-up at Borough Yards, combining performance-focused retail with a live fitness programme. An immersive training-led pop-up designed around performance, community and race preparation, blending retail, workouts and open gym within a single space. The activation featured an exclusive preview of Nike Mind 001 ahead of its global launch, alongside WIT’s Winter 25 performance collection. Daily programming included free workouts and open gym sessions, creating a high-energy environment centred around HYROX-style training and functional fitness. The space brought together athletes, trainers and visitors, positioning Borough Yards as a destination for experiential fitness and performance-led retail.